E. Mackey is a photographer, author, and entrepreneur based in Atlanta, GA.
Beginning his career in 2002, he first found notoriety as a rapper, fashion designer, and entrepreneur. His experience in music and fashion evolved into a life of creative pursuits and business ventures that led to worldwide travel and the opportunity to work with countless brands and celebrities.
Mackey first picked up a camera in 2011, kicking off his journey as a photographer. He explored the streets of Miami’s South Beach, photographing the homeless and sharing their stories on social media. By 2012, his growing love of photography eventually led him to create Dope Heart Media, a creative agency that provides photography, video production, graphic design, and other creative services.
Dope Heart Media opened the door to him creating content for brands such as Remy Martin, Hennessy, Mercedes Benz, Toyota, Twitter, Google, eBay, Amazon, and Pfizer. The relationships and experience that Mackey obtained while running Dope Heart Media served as a launchpad for his next venture and, in 2019, he founded Blvck Spades.
Blvck Spades is a lifestyle brand that started as a deck of playing cards that were designed to help individuals learn to play spades. Shortly after its creation, the brand expanded its product offering to include clothing, housewares, electronics, and accessories.
The summer of 2020 was a turning point for E. Mackey. He felt compelled to get actively involved in the movement for Black lives and spent 3.5 months traveling to 11 cities around the country, documenting the historic protests of the movement. Mackey’s images from the protests were highly regarded and were featured in a Doritos commercial and utilized by news outlets around the world, including CNN, The Washington Post, and Democracy Now.
Understanding the significance of the movement, Mackey decided to create the photo book Lift Every Voice to tell the story of the movement and provide context from a Black perspective. This led to Mackey establishing a publishing company called Black Creator Collective in which he self-published the book.